Final college project that focuses on building a brand from scratch which deep dives into the research and development process necessary to address a client’s demands.
A progressive heavy machinery manufacturer based in Hong Kong, China. Manufactures equipment for three primary industries: Construction, Resource Industries, and Energy/transportation
Recently launched a line of eco-friendly machinery which consists of equipment that has been manufactured from recycled materials and boasts a new state of the art technology.
Design a brand style guide.
Process:
Research about the brand's industry
Developing a brief, scope, and identity for the brand
Designing numerous sketches of logos that emphasizes the brand
Typography research
Photography research that best suits the brand
Create a layout in InDesign that displays an innovative design that aligns with the brand identity
Communicating and attend feedback sessions to achieve the end goal
Setup files to be ready for production
Production work: cutting pages, perfect bind cover, and pages